Google Search Console is a free tool developed by Google. Earlier it was named
Google webmasters but in 2010 it was re branded and was given a new name
called Google Search Console.
This tool was developed for all the webmasters , developers so that they can
optimize the visibility of their websites and improve their performance.
Main Functions of Google Search Console :
a.Performance : You can understand the number of clicks,impressions and the
click through rate of your website. You can also find the keywords which people
are using to find your website so it is a very important tool for your keyword
research.
b. URL Inspection . You can do inspection of your URL and do crawling and
indexing of our website.
c.Coverage : You can find if all the pages are crawled or not . It is important to
get all the pages crawled and indexed .. The error can be resolved from the
coverage option. It is important to rectify the issues to improve user experience.
d. Sitemap: Sitemap is a very important part of on page search engine
optimization. You have to create a sitemap so that google can crawl all your
pages.
Sitemap is a collection of the pages , images and links of your website. You can
easily create a sitemap using the XML sitemap generator and upload the file to
your website.
The filename of your sitemap should be named sitemap.xml. .After creating
the sitemap add the sitemap to the google search console by typing
abc.com/sitemap.xml . Your sitemap will be added to the tool.
e. International targeting : if you want to target your website to a particular
country you can do that with the help of this option.
.
f.Removals: Removals is a new function added to the Google search console .
With the help of this function you can remove any url from the google search
results for 6 months.
With that you also have to add robots.txt to the website.
g.Web Tools: There is one more important tool called the web tool which is
required to test the ad experience on mobile and desktop.
Along with that you should also add structured data to your website and test it
with the help of structured data mark up tool. It is a micro data that you make to
tell google some additional information about your website.
h.Links: You can also understand the external and internal links of your website
.you can also check if you have any security issue or malware attack on your
website.
i. Manual Action Report :You can also check any manual penalty given by
google in the manual action report. You can rectify the mistakes and send a
reconsideration request to google.
j. Mobile friendliness test: Apart from this you can also check the mobile
friendliness of your website .
You can check the website speed on mobile and desktop.
So you can understand that google search console is a very important tool and is
required for optimizing the visibility of your website.
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