On page SEO Techniques :
On page SEO involves all the activities that you do on your website to increase
ranking.On page SEO also involves auditing the website to rectify the issues that
you have in your website.
These are the top On page SEO techniques:
1. Meta Title : The meta title is the title of the web page. It shows what the page
is about.
2. Meta Description : The meta description is the concise summary of the web
page and describes what the page is about.
The user takes 5 secs to make a decision whether he wants to open the site or
not. The 2 most important factors that help his decision making process is the
meta title and meta description.
You have to understand that the meta title and meta description do affect the
decision making .So it is important to create user friendly meta titles and meta
descriptions.
How to create a meta title
1. The title should be 50-60 characters long
2. It should include your keyword . Try to use keyword at the beginning of the
title .
3. There should be no keyword stuffing
4. There should be a unique meta title for all the pages.
5. The meta title should be branded and include your business name in the meta
title.
How to create a meta description
1. The meta description should be 150 characters
2. It should include keyword but no keyword stuffing
3. It should be short and conversational . Do not include any technical terms
because remember you are trying to impress the user nad not the search engine .
4. Provide enough information to the user but keep some curiosity . If you
provide all the information why will the user go to your website.
5. There should be a unique meta description for all the pages.
So meta title and meta descriptions are the 2 most important factors to increase
clicks of your website and that will help in your website rankings also.
When a user looks at the serp results it is the meta title and meta description
which will impact user's decision making process .
ANCHOR TEXT
Anchor text is the visible clickable text in a hyperlink in modern browsers. It is
often blue and underlined .
<a href="https://ww.abcd.com">xyz anchor text </a>
How to write an anchor text :
1.Succinct : It means what is the most concise , accurate way to describe the
linked to page. What word or phrase would encourage users to click on a link.
2. Relevant to the linked to page.
3. Low keyword density.
4. Not generic.
What is a canonical tag
A canonical tag is a way of telling search engines that a specific url represents
the master copy of a page. Using the canonical tag represents the master copy of
a page. Using the canonical tag prevents problems caused by identical or
duplicate content appearing on multiple url's. Practically speaking , the
canonical tag tells search engines which version of a url you want to appear in
search results
<link rel="canonical" href="https://moz.com">
What is alt text
Alt text (alternative text) , also known as "alt attributes", "alt description" are used
within an html code to describe the function and appearance of an image on a
page.
Alt text example
<img src="pupdance party.gif" alt="Puppies dancing">
How to write an Alt text
1.Describe the image as specifically as possible.
2.Use your keywords
3.Avoid keyword stuffing.
4. Don't include "image of ","picture of "in the alt text
5. Don't neglect form buttons.Image buttons should have alt attribute that
describe the function of the button like "search" ,"apply now","sign up" etc.
Heading tag . Your landing page for blog should include multiple heading tags
from h1 down to a potential h6. The most important is the h1. You should not
have more than 1 h1 tag on any page.
Include multiple h2's or h3's as user is called on the page. These are used as
subheadings
As an seo factor complimenting the title of a page with words used in your
heading tag should provide users with a clear view of what the page is all about.
The Seo algorithm compares the section of content underneath each heading
tag to establish a relevancy
Dont use the same h1 tag on multiple pages of your site. This can have harmful
effects on your seo as google wants to know which page to rank for a query
containing that heading. As google crawls your page, they are looking to match
user intent. Your content should clearly explain what product/service you are
offering / exact topic of your blog.
While you must maintain a user friendly and authoritative tone, the focus
keyword is still of vital importance.
How to write heading tags for SEO
1.Each web page needs a unique set of heading tags
2. Use it as a title to a blog post or an article
3. the headline should be 20-70 characters
4. A handful of words matching the title of the page
5. Keyword relevant to the page's content
URL's : A url (uniform resource locator) more commonly known as " web
address" specifies the location of a resource (such as a web page ) on the internet.
Code Sample : http://www.exampledomain.com
SEO Best practices for Url's :
1. Keeping Url's as simple ,relevant ,compelling and accurate as possible.
2. Url's should be definitive but concise.By seeing only the url, a user should
have a good idea what to expect on the page.
3. Use lowercase letters.
Internal links : Internal links are the one that point to another page on the same
website.
Code Sample:
<a href="https://www.same-domain.com" title="keyword text"> keyword text</a>
Optimal format Use descriptive keywords in anchor text that give a sense of the
topic or keywords the source is trying to target.
Schema.org Mark up
Schema.org (often called schema)is a semantic vocabulary of tags
(or microdata) that you can add to your html to improve the way search engines
read and represent your page in Serp's.
What is Schema.org Structured data
Schema.org is the result of collaboration between Google,Bing, Yandex and
Yahoo to help you provide the information the search engines need to
understand your content and provide the search results possible at
this time. Adding Schema mark up to your html improves the way your page
displays in SERP's by enhancing the rich snippets that are displayed beneath the page.
You can use a website like technicalseo.com which is a schema mark up
generator.
Conversion rate optimization
What is Conversion rate optimization
Conversion rate optimization is the systematic process of increasing the
percentage of website visitors who take a desired action - be that filling out a
form , becoming customers or otherwise.The cro process involves
understanding how users move through your site, what action they take, and
what's stopping them from completing your goals
What is a conversion
A conversion is the general term for a visitor completing a goal. Goals come in
many shapes and sizes. If you use your website to sell your products, the
primary goal (known as the macro conversion ) is for the user to make a
purchase.There are similar conversions that can happen before a user completes
a macro conversion ,such as signing up to receive mails. These are called micro
conversions.
Examples of Conversions
Macro Conversions
Purchasing a product from the site
Requesting a quote
Subscribing to a service
Micro-Conversions
Signing up for email lists
creating an account
Adding a product to the card
What is a conversion rate
Your site's conversion rate is the number of times a user completes a goal
divided by your site traffic.
Page Speed
Page speed is a measurement of how fast the content on your page loads.You
can check website speed on google page speed insights.
Some ways to increase speed:
Enable compression Use Gzip, a software applicstion for file compression to
reduce the size of CSS,html, larger than 150 bytes.
Minify CSS,Javascript
Use CSS Nano and Uglify JS
Leverage browser caching
Optimize images
Redirects
A redirect is a process of forwarding one url to a different url
301 redirect is a permanent redirect which passes between 90-99% of link equity
to the redirected page.
301 moved permanently
Apart from these on page Seo techniques you should also do site audit on a site
like seobility.net
These are the on page techniques to rank your website
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