Suppose you have started a new business. You will definitely try to make links
with some of your existing customers , friends, competitors and some other
people who will help you commercially.
In the same when you are doing digital marketing you have to make links .Link
building is the process of making links with different sites. The Link building
should be with those sites that high domain authority.
Those sites will pass link juice / authority to your site. The link that the other
site will give you is called a back link . Back links are like vote of confidence that
your site is trustworthy.
When you are thinking of ranking your website you have to create back links .
Back link is a very important factor for search engine optimization .
When you are creating back links it is the quality of back links that matter and
not quantity.Quality back links means sites that are seen positively by google
and other search engines.
In order to make quality back links you have to follow the 2 simple guidelines.
a. Create back links from those sites that high domain authority.
b. Sites that are in the same category of business
Link building is a way of connecting your site to another website and acquiring
a hyperlink on another website. The main purpose of building links is to get a
vote of confidence from the other website that your site is trustworthy and
good.
Building back links are one of the most important strategies
of search engine optimization. When you connect your website to an
authoritative and popular website then that site passes a link juice to your site
which enhances both your page authority and domain authority.
The important thing is that sites you are linking to should itself have good Page
Authority and Domain Authority. You should try to get links from sites that are
of the same category of which your business belongs to.
Suppose you area music company promoter and want to promote your website
you should link your website to sites which are in the music business. This will
make sure you get the relevant traffic to your website.Building links also help in
the promotion of your business and make it competitive.
Now the question arises how to get links for your site. There are mainly two
methods of link building: Direct method and the indirect method.
The Direct method involves profile submission,image-sharing, guest blogging,
video submission and various other methods to get quality back links from
authoritative websites. Indirect method means making a great content that is
user friendly.
WORKING OF A LINK
Understand the working of a link
<a href="http://makemymusicvideo.in/video-promotion>video promotion</a>
Now, this is an HTML coding for a link. It represents the link
http://makemymusicvideo.in and the term video promotion is an anchor text.
An anchor text is a clickable link which hyperlinks display when linking to some
other location. It is mainly blue in color but the color can be changed with the
help of HTML/CSS.
If you want to see how anchor text works please visit Wikipedia where you will
see many anchor texts linking to a different location. Having relevant links
create a positive user experience, decreases the bounce rate.
Search engines also consider hyperlinks as votes by other sites which are
important to increase ranking in SERP.
Search engines crawl the links between the individual pages of your website and
links between the entire site. This helps the search engines to add content from
the sites in their indexes.
DO FOLLOW LINKS AND NO FOLLOW LINKS
You must know about the two most important links :
a. No follow link
b. Follow/do follow link.
A no follow link is a link that is created with a rel="no follow " HTML tag. It
suggests the search engines do not count the link. No follow link leads a lonely
life and does not pass any page rank. It does not help your page placement in
SERP.
When it comes to link building you would like to associate with do follow links
instead of no follow links. You can check if a link is "no follow" by right clicking
on your browser and clicking "view page source".Check the HTML coding of the
website.
If you see a rel="no follow"attribute that link is no follow otherwise it is a do
follow link.
<a href="http://makemymusicvideo.in/ video-promotion" rel="no follow "
video-promotion</a>
No follow links was created by Google to control excessive blog comment
spamming.
A follow/do follow link is a link that is friendly passes page rank and helps page
placement in SERP. A follow link is created automatically when you do not add
the rel=" no follow " tag. A follow link tells the search engine that count this link.
When it comes to back link profile you should try to have both follow and no
follow links for your website. Agreed that no follow link do not pass any
authority but it will give referral traffic for your website which will help site
ranking.
Google also likes a natural back link profile, a profile that has both do follow and
no follow link . So it is advisable that your back link profile should have both do
follow and no follow links in the ratio 60:40. Also there is an advantage that you
will get referral traffic from the no follow sites.
Google updates like google penguin made sure that people do not use black hat
techniques to do link building .
Google webmaster has a disavow tool to discount links that you do not want
google to consider and a reconsideration form to manually mention the links
that you do not want search engines to crawl.
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