Keyword Research

Keyword is any word or phrase that describe the contents of a page.The

keywords are a very important part of  your content marketing strategy.

If you are working on website for search engine optimisation, You Tube

channel  for video marketing 

or an e-  commerce shop you have do keyword research to get success .

Types of keywords in SEO :

There are mainly 3 types of keywords  :

1. Head keywords : These are keywords that are mostly 1 word keywords and are

associated with a brand .

2. Medium tail keywords : Medium tail keywords are the keywords that are 2- 3

words .

3. Long tail Keywords : Long tail keywords are the keywords that are more  than

3 words .These are the keywords that are less competitive.

4. LSI keywords : LSI stands for latent semantic indexing . These are the

keywords that not related to your main keyword. These keywords came into

play after the google hummingbird update which talked about natural language

processing and are very useful keywords to use in your content.

Now when you know what are the types of keywords now it is important  to

understand  that how to do keyword  research.

Keyword research means finding out the best keywords that people are

searching for. In order to do keyword research there are many tools

available. The best tools are

a. Google Keyword Planner.

b. Uber Suggest.

c. lsikeywords.com

d. LSIgraph.com

Before using the tools please do brainstorming . Put yourself in the user's shoes

to find what are the keywords you will use if you have to find a particular

website on google .You will get very good keywords.

If you want to rank your website in 3-6 months use long tail keywords . Also see

that the minimum searches should be at least  1000 and low competition

keywords. This is how keyword research is done if you have started a new

website .