Want to understand your website performance.For that you should know what
the DA of your website is . DA means domain authority. It is a score developed
by Moz and reflects the quality of your website in terms of performance , trust,
credibility and other factors.
DA score predicts the probability of your website ranking in search engine result
pages. If your website has a good DA score it means it has a good chance to rank
higher in SERP.
DA score is given on a 100 logarithmic scale. If your website rank is more than
20-30 it is good but a score above 70-0 is excellent. If the website score is less
than 20-30 you have work to increase that score.
It is important to understand that the DA score is calculated considering
multiple factors like number of back links,domain age and link building .
Domain age means how old your site is.
If your website is new then it will have a low DA score. As the domain age
increases the DA of the site will increase. Do not expect to have a higher score
of your new website in the first 3-6 months.
Work for search engine optimization of your website and wait . Link building
and getting quality back links is important You can consider this period as a
probation period of your website. It is advisable to check the DA score of your
website 2 times in a month.
Domain authority score can be used while competitive analysis of your
website.it will give you a fair idea of competitive performance of your website.
You can use the small SEO tools developed by Moz to find DA score .
You can find the DA score of your website and multiple sites by mentioning url
of the websites . Along with that you can check SEO score of your website
which is shown as a percentage.
Along with that you can use the tool to rectify the on page optimization of your
website which directly affect your DA score.You will be provided suggestions for
optimizing your website.
Apart from data analysis is also important
Google Analytics
Google analytics is a free web service that provides statistics and basic analytical
tools for seo and marketing. This tool helps you to do data analysis. This is
helpful in taking decisions.
Google Analytics Features:
1.Data Visualisation tools: including a dashboard score card and motion
charts which display change in data over time.
2. Segmentation for analysis of subset such as conversion.
3. Custom report.
4.E mail based sharing and communication.
5. Integration with other google products such as adwords, public data and
website optimizer.
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