You have understood what is a Search Engine . Now the topic is what is Search
Engine Optimization.
Search engine optimization is the process of optimizing the visibility of your
websites . With the help of SEO you can attract more eyeballs to see the
website. It is a process of increasing the quantity and quality of traffic of your
website.
TYPES OF SEARCH ENGINE OPTIMISATION :
There are 2 types of Search Engine Optimization :
a. Off page SEO : All the activities that you will do outside your website is called
Off Page SEO .
b.On page SEO : All the activities that you will on your website is called On
page SEO .
Both OFF PAGE SEO and ON PAGE SEO are required to increase the ranking of
your website .
Google has its own algorithm/rules which it has devised for the internet
marketing community. If you want to increase your website ranking you have to
follow the rules
There are 3 types of search engine optimization techniques followed by digital
marketers :
a.White Hat SEO :
b.Black Hat SEO
c.Grey Hat SEO
The only thing common in black hat ,white hat and grey hat SEO is that all
techniques are aimed at increasing website ranking in search engine result
pages.
a.White Hat SEO : White hat SEO is primarily targeted at the user, people who
visit your website You follow all the guidelines devised by google , create a user
friendly content .By user friendly content I mean is a content which is unique
and targeted at specific audience. Do not try to deceive google
B.Black Hat SEO : Black hat SEO is the opposite of white hat . As the name
suggests techniques employed in black hat SEO are aimed at deceiving Search
engine . Those who employ these techniques will get quick positive results,but
in the long run when google understands that you have not followed the
guidelines, there is a risk of not only losing website rankings but there is a
probability of the website/domain being banned by google. Prominent
examples of black hat techniques are cloaking, keyword stuffing which will be
discussed later.
c.Grey Hat SEO : Grey hat SEO is a technique which employs both white hat
and black hat SEO .In this method you employ a ratio may be 95-5 /90-10 .You
use 5-10% black hat technique.
I would simply state that you should follow the protocol if you want to win in
the long run.It will be a difficult journey initially but you will emerge as a
winner.When you will learn SEO you will realize that following white hat
technique is the best bet.
Please comment on the topic if you have any doubts so that i can reply and
learning can be interactive
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