Internet Marketing
Many theories and definitions have been given about marketing.
Marketing means understanding the need for a product in the market and
satisfying the need. Ideally when you are doing marketing then you are
satisfying the need of the buyer. User is the bread and butter of a company.
So you have to create marketing plans keeping the user in mind .
Now what is need.Need means what is the requirement of a customer . Before
you understand need of the customer you cannot run a successful campaign .
Imagine planning to run a campaign of luxury cars in poverty stricken areas.
Will the campaign be successful . Will you meet your company goals/objective.
Now the next question that comes in the mind is how to understand need.
In traditional marketing you must have seen marketing guys arranging
canopies, seminars, events, public conferences, market research. These are best
ways to understand what the market demand is.
There are many tools available in digital marketing which can help you
understand the need .Companies devise a Marketing Mix plan to understand
get their objectives achieved.
Meaning of Web Marketing
Web Marketing means using web as media for selling product/service of your
company via internet . By use of web marketing you can sell product to over
seas markets also.and increase the reach of your business.
Different Media to begin Website marketing are :
a. Website : Website is by far the best mean to market your product. In the
offline business you need a shop/office for promotion. Same way in the online
business you need a platform called website to promote.
Internet marketing is very popular simply because of the popularity of the
internet media .By using search engine you can sell your product, reach is
higher as many people use internet media.
By putting interesting and unique content, you can attract visitors to your site
and promote your product.Many internet marketing companies have grown by
using Internet advertising as a method to advertise their product.
b. Social Media: Social Media is a very popular media of promoting product ,
services . Many people today are engaged on social media . So what better way
to popularize your product than displaying it on social media . Social media has
also been considered as a ranking factor.
c. Organic and Paid marketing :
Organic Marketing : This is a free media where yo do not have to pay the
platform to market your product/service .Search Engine Optimisation
is organic marketing
Paid Marketing : Paid marketing as the name suggest mean you have to pay that
platform for marketing .Here you have to pay the platform depending upon
traffic, clicks and impressions. SEM (Search Engine optimisation) is paid
marketin
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