Digital Marketing is marketing of your products and services with the help of
internet .The changing life styles and the new dynamics of business has made
digital marketing very important. If you are looking for quick growth of your
business, you have come to the right place.
THE INTERNET MARKETING PLATFORM AND ITS IMPORTANCE
Digital marketing is a new field of marketing .It is a gift of advancement
in technology and is an essential part of business marketing. As a marketing
professional my understanding of marketing was a bit different.
For me marketing was about travelling to places to talk to people,convince
people and make them understand that my company brand / product is
best and matches all criteria of quality which they have been looking for.
For an average marketing person it means meeting people, arranging demos
of product, canopy activities,signboard, and throwing fliers and pamphlets in
residential places, offices or sites which offer potential of business .
But the question arises whether by these activities you can understand are
you heading in the right direction or not in terms of your marketing
efforts. Simple answer is no. Also the reach by undertaking all the traditional
activities is low if you compare it with digital advertising
you are going wrong, what type of audience is following your marketing
activity, their feedback , customer demographic, location, country.
By studying all these aspects we can again change our marketing strategy
according to customer behavior.
It gives you an opportunity to revamp your marketing strategy. That's
where importance of digital marketing is more than traditional marketing
increasing day by day.
Apart from that reach in case of digital marketing is much higher as we can
have client from anywhere from across the globe .
Both big corporate houses and small business establishments are
understanding advantages of digital marketing and are channelizing their
efforts to start a parallel digital marketing department for their ambitious
business plans.
It is also now proved that the leads from the digital marketing have a higher
conversion in comparison to traditional marketing
Digital marketing has a great future ahead simply because of the benefits it
can provide in comparison to traditional marketing .
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