Welcome to the Google Jungle.
Imagining visiting a jungle for joy and finding animals you don't expect
meeting. You have to first understand the dynamics, area , food available in
jungle, availability of shelter for making your journey joyful .
Same protocol applies when you are trying to rank your website on google.
Unless you understand the dynamic changes taking place and the updates you
will not be able to realize your cherished objective of ranking your website in
the top of search engine result pages.
Understanding google updates is important simply because your SEO will
depend upon your understanding of google updates and you have to apply all
the changes that google brings forward for all the webmasters.
Google updates its algorithm many times in a year. It is not easy to track but you
should be aware of the major SEO changes. You can register to websites like
WEBMASTERCENTRAL or THINKWITHGOOGLE to get updates regarding
any changes or updates in google.
It is better to be collect knowledge before rather than getting a manual action
report for correcting flaws in the website
Google Panda
Google Panda update was announced in Feb 2011 People who manipulated
and deceived search engine to gain rankings would be penalized.
Techniques like link schemes , keyword stuffing and doorway pages without
content will not be working to attract traffic.
According to google only those sites that have a unique content will be rewarded
good ranking, the websites that enhance user experience will perform well in
serp search engine result. the main purpose of this update was to catch excessive
spammers.
The message is loud and clear. Don't mess with google panda.Silent animal gets
angry when you try to deceive it According to the panda update major
sufferers will be community that produces low quality content websites by
means of unfair techniques .
Some guidelines of Google Panda are :
a. Google ranking of those sites will be affected whose content adds no value to
user, duplicate content or created without analysis.When a user searches for
information regarding a topic a detailed report should be there which is
informative
b. Poor grammar and spelling mistakes should be avoided.
c. Broken Pages by means of manipulative techniques of link building are not
acceptable. When a user clicks a link and is redirected to a broken page it
creates a bad experience for the user.
If the user again searches for some information and gets the name of the same
websites that showed broken pages earlier that bad experience will affect his
decision to visit that site again.Google says it will down rank the websites
because of the negative customer behavior .
I know the feeling when you are directed to a wrong address by someone. I was
asking for my friend's address and was directed to the nearest police station.
Same way when you are directed to broken pages when you click on a link
believe me you will also not appreciate such experience.
d. Keyword Stuffing is also not allowed. Earlier keywords used to play an
important part as far as website ranking is concerned.
I guess with the new updates of google like Rank Brain keywords have assumed
secondary role but still some marketers who love BLACK HAT search engine
optimization techniques try to use the same keyword again and again
compromising with the quality of an article.
Google is not in favor of keyword stuffing
e. Too many ads not allowed.Balance should be maintained in case of ad
display.Ad display should have meaningful content matching the
product/company profile.
Displaying pictures and images is fine but textual description is also required to
rank according to google algorithm
f. Content Farming is unfair. Some so called smart digital marketers try to gain
unfair advantage by writing on different topics and target different keywords for
the same domain for website optimization.
The articles are meaningless and don't have informational value, just irrelevant
description without facts and figures.Google Panda is against content farming.
g.Lack of authority When a user clicks your website a relationship is initiated
which has to be nurtured.
Google says your website authority/credibility should be high and user should
believe you and provide financial information like credit card data.
Google Rank Brain
Google Rank brain is an algorithm that was announced in 2015. This algorithm
applies both the machine learning and artificial intelligence.
Artificial intelligence is a technology in which machines think like humans.
Machine learning is a technology in which machines are programmed to learn
things.
The Google Rank Brain algorithm main focus was UX signals User Experience
signals.
a. Organic CTR (click through rate )
b. Pogo Sticking
c. Bounce rate
d. Session Duration
Google mentioned in the algorithm that you have to improve user experience .
The time that the user spends on your website is very important .
GOOGLE HUMMINGBIRD
Google Hummingbird is an algorithm that came with the google Rank Brain
algorithm The main focus of the humming bird update was Natural language
Processing .
a. User experience .
b.Long tail keywords .
c.Unfamiliar search queries.
The LSI latent semantic indexing keywords came with this update.
Mobile Update
According to the mobile update you should make mobile friendly websites
.Many people are using mobile devices and that's why it is important to make
your mobile friendly pages .
You can perform a mobile friendliness test to understand whether a page is
mobile friendly or not .
GOOGLE PENGUIN
Google Penguin is an algorithm announced in Apr 2012. This was an important
algorithm announced by Google to make life easy for marketers who were
using white hat techniques for ranking their website.
The main aim of the update was to enhance the ranking of quality websites and
decrease ranking of websites using unfair techniques like manipulative link
building techniques and keyword stuffing .
According to google this update affected 3.1% of English websites.
Penguin are an opportunity for your website to become highly ranked .
If you find your website ranking drastically decrease on the Penguin
announcement date your website may be affected by the penguin update
In order to prevent your website being affected negatively and recover not only
from Google updates but with the objective of optimization of your website
you can follow the following steps .
a. Link Schemes : Earlier people used to rank well on google by using link
schemes and black hat techniques but the Google penguin update changed the
picture .
Make quality back links if you want to rank your site. Associate with sites that
have high page authority and domain authority .If you link your website to a
site whose pa and da is more than 80 it
is excellent, ranking of 20-30 is also acceptable so make links with those sites having good page
authority and domain authority. Do not buy back links . Each back link is vote of confidence so make
links with authoritative websites,
b. Do not resort to keyword stuffing which means using keywords unnecessarily for the sake of
deceiving Google algorithm .Use a natural language and use keyword where necessary
c.Always try to make use of long tail keywords which have a greater chance to rank in the long
term if you have a new website .Choose keywords that have low competition and average month
searches of at least 1000.You can use Google keyword planner for keyword research which also
gives you best keyword suggestions..
d. Be loyal to Google webmaster tool, consider the tool as your friend . Create a sitemap of your
website so that your site pages can be indexed by the search engine and chances of traffic increase
for your website will increase
d. Write a natural language with quality content , you will get quality back links . If the audience
will find your content informative and valuable they will link to your website and your site
popularity will increase
e. Remove all the unnatural and manipulative links from your website . There is a disavow tool
which you can use to submit the links you do not want Google to index .
f. Use anchor text hyperlinks rich with keywords related to your category . Links should not be
created for unnecessary redirects or door away pages which create bad user experience.
Be patient , adopt these methods and you will find your site ranking improve.
Earlier updates of google were meant to penalize the website ranking but later manipulative links
were discounted which means the links will not be counted while considering page rank.Google has
also provided a reconsideration form for its users . Google uses both algorithm and human
reviewer to prepare manual action report for websites which you can avail to optimize your
website.
I hope you liked the article. Will be waiting for your valuable feedba
ck
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